In my  business, I’ve heard many things from sellers, but the one that sticks out the most is:  “I know agent’s charge anywhere from 6%-8% commission, but  I’m looking for the best deal. What marketing do you do?”  Translation: “I want cheap and fast and lots of ads.”

This might come as a surprise  to some but licensed real estate brokers don’t get paid based on the number of ads they run and by putting their sign in the ground.   Anyone can put a sign in a yard and an ad on the Internet.   You hire a real estate PROFESSIONAL…. wait…  you hire ME,  because I am a licensed (by NY) professional with knowledge, experience, expertise, and I have access to real estate resources and a pool of buyers.

When you hire me, you hire a full-time professional that helps with pricing and a marketing strategy for your property.    You hire me because I’m the community real estate resource.   You hire me because I study buyer and seller behavior and I have access to the data.  You hire me to be your advocate and negotiate on your behalf and to guide you through this real estate selling process and everything that entails from listing paperwork to the mls; from setting up showing appointments to purchase offers; from structural inspections to appraisals to the closing table.    I don’t just stick a sign in the ground and throw your house information on the mls, and call it a day.  I work beyond 9-5.  Just ask my friends and family.

You hire me because I provide value.  I am not an expense, I am a profit center.  My value far exceeds the cost of my commission.